Custom figure design is the process of creating unique, branded figures that embody a brand’s identity, style, and values.
This form of design allows brands to develop tailored figures, often crafted from materials like PVC, resin, or ABS, which are aligned with their visual and thematic elements.
Custom figures can represent a brand’s character or concept, adding a personal touch that resonates with the brand’s target audience.
These figures may be used as promotional items, display pieces, or even limited-edition collectibles, giving brands a tangible way to express their story.
Brands choose to invest in custom figure design because it creates a memorable, lasting impression.
By crafting something physical and unique, brands can connect with customers in a more personal way, fostering a sense of loyalty and affinity.
Custom figures not only enhance brand recognition but also offer a creative way to differentiate in a competitive market.
For businesses looking to stand out, custom figures provide an opportunity to showcase their brand’s personality in a manner that feels fresh, relatable, and visually appealing.
Purpose of Custom Figures in Branding
Communicating Brand Essence
Custom figures instantly communicate a brand’s values. They clearly convey what the brand represents at first sight.
Think about when you walk into a store or shop online. The first thing that pops out at you is a striking figure that perfectly embodies the brand’s vibe.
It’s like a visual handshake that says, “Hey, this is who we are!
Just imagine a slick, contemporary figure who exudes innovation and forward-thinking. Now imagine a zany, rainbow-colored character who screams creativity and fun!
This immediate connection is crucial. It establishes the mood for everything else the consumer thinks about your brand.
Custom figures are visual shorthand. They instantly convey your brand’s values and ethos, and they don’t even need any words to do it.
They are the heart and soul of visual branding.
A good custom figure is like a magnet. It pulls the consumer in and makes her curious about what you have to offer. It’s not merely a question of aesthetic appeal; it’s about being memorable and instantly recognizable.
Research shows that effective visual branding can help you win on the brand recognition front.
In fact, custom figures can improve recognition by as much as 80%, which is no small potatoes!
Building Desirability and Emotional Bonds
Now let’s see how custom figures could make your brand more desirable.
Think of them as a secret sauce that makes what you’re offering distinct.
When consumers see a custom figure, it’s not just a product they’re looking at—it’s an experience.
It creates intrigue and makes people want to own a piece of that brand magic.
A limited-edition custom figure creates a feeling of exclusivity and scarcity.
That sense of urgency causes customers to grab it before it disappears.
It’s more than just attraction.
Custom figures create emotional bonds with customers, transforming a simple sale into a relationship.
Imagine a figure that tells a story or embodies your brand’s journey, values, or mission. It’s like bringing customers into your world, letting them see what you believe in.
This emotional connection drives more than just a one-time purchase. It fosters lifelong loyalty, bringing customers back time after time.
Storytelling and Brand Differentiation
Let’s discuss storytelling—one of the most powerful tools available in branding.
Custom figures tell the story of your brand. They have in common what you care about and who you really are.
An image crafted with care can be a canvas that illustrates your brand’s past, aspirations, and commitments. It’s a way of getting beneath the surface and creating a relationship with your customers.
Think of brands that use figures to personify their values, whether it’s sustainability, innovation, or community spirit. These figures act as ambassadors of the brand, speaking to consumers in a language they understand.
Custom figures can convey a brand’s personality and tone, which will help you stand out from the crowd.
It’s like being the voice in a crowded room that captures attention.
A brand that focuses on eco-friendly products might showcase figures made of recycled materials. This technique brilliantly shows that they’re serious about protecting the planet.
This strategy differentiates them from their competitors. It also resonates with the values of their audience, building a connection around shared ideas.
Creating Immersive Experiences
Let’s talk immersive experiences.
In today’s digital age, custom figures can extend beyond physical forms. With technology like augmented reality (AR), these figures can be brought to life, providing interactive experiences that are both enchanting and engaging.
A customer scans a figure with their smartphone. Immediately, they open the door to a bright virtual world full of brand stories, cool games, and special content.
This type of engagement creates a memorable experience, so customers feel as if they’re part of something unique.
So, the AR features are a huge help in the customer experience. It also creates an entirely new and exciting platform for storytelling and interaction.
It’s about those moments that make a difference, and you’ve got it where that brand and the consumer journey cross paths.
These kinds of immersive experiences help customers feel valued, build brand loyalty, and create a better impression of the brand.
Benefits of Custom Figures for Brand Identity
Custom Packaging as a Key Branding Tool
Now, when you’re speaking about custom figures, the packing isn’t just to ensure safety. It’s a huge deal in terms of branding.
Think of it as your first handshake with the folks you have as customers. You want it to be solid, memorable, and leave them wanting to get to know you better.
Custom action figure packaging lets companies splash their logos and designs right on the box. This isn’t just for show. It’s what makes your brand stick in someone’s mind.
Imagine going into a shop and seeing a shelf of them. The one with the bright, eye-catching design and that logo you’re familiar with? That’s the one that you notice, isn’t it?
Now let’s get into what that means.
For starters, 93% of marketers say visual stuff is key to getting brand messages across.
It’s not just a pretty-looking box; it’s communicating who you are.
When people view your custom packaging, they get a glimpse into your brand’s personality and values.
It’s like trying to tell a story without speaking a word.
Man, does it matter?
The packaging is typically the first thing buyers touch. How about making it interesting and different?
That initial connection can be what drives sales and brings people back for more.
Custom Illustrations and Brand Identity
Now let’s talk about custom illustrations. They are more than pictures on a carton. They’re an awesome way to attract attention and showcase your brand’s personality.
Let’s say you have a brand that’s adventurous and fun. A custom illustration can get that vibe across in one impactful image. It’s like getting your brand in a single click.
This isn’t just empty talk, however. It’s about clearly showing what drives your brand, so customers can easily understand it.
Consider how custom illustrations could portray the most compelling parts of your brand experience.
Think of a mini-billboard that tells your story at a glance.
These illustrations can convey your company’s personality and values almost instantly. It’s like magic. People see it, and they just get you.
That’s the joy of custom illustrations. They help you rise above the noise in a saturated market, making your brand truly memorable.
Creating Impactful First Impressions
After all, first impressions are everything. The same goes for custom figures.
The packaging and illustrations are what people see first.
Custom-designed packages with bright graphics, attractive colors, and special design elements can make an impressive first impression.
It makes somebody stop in their tracks and take a closer look. You want them to feel excited and intrigued, as if they’re opening a door to something special.
Walk us through how this works.
It makes a product more appealing on the shelf when the package is beautifully designed. It’s like a magnet that pulls people in. Once you have their attention, you’ve won half the battle.
Custom packaging is the first experience that buyers have with the product. Make it a good one, right?
To develop a can’t-miss, one-of-a-kind avenue that sets your brand apart.
Using Custom Figures in Marketing
Elevating Brand Loyalty with Custom Figures
Custom figures just do something magical for a brand.
You know that feeling when you have something that no one else has? That’s precisely what these figures can deliver to your brand’s fans.
Imagine if a collector even found something like a custom action figure that reflected their favorite brand. It develops a mentality of ownership and pride.
It’s not just having a product; it’s being part of something. When collectors feel this connection, they tend to stick around, becoming loyal brand advocates.
They’re not just buying a figure; they’re investing in a piece of the brand’s story.
It’s like that personal touch that can make a casual buyer into a fan for life.
The Power of Custom Packaging
Let’s move on to the unboxing experience.
When it comes to custom action figures, the packaging is as important as the figure. It’s that first impression that tends to linger with people.
Custom-designed packaging protects the product and tells a story. It can showcase a brand’s logo and design to make it memorable and instantly recognizable.
Imagine seeing a unique box and opening it; you’re unwrapping a piece of art right there.
Collectors are often willing to pay more money to add these one-of-a-kind or limited boxes to their collection, which can provide a big sales boost.
This isn’t about selling a product; it’s about selling an experience.
Custom packaging can help generate excitement and a feeling of being one of a kind.
We’ve all seen those shelves packed with products, but a custom figure with striking packaging really stands out.
It’s the kind of thing that sticks with you and won’t let go.
In fact, as many as 80% of consumers are more likely to remember a brand that employs custom packaging.
This is a game changer for brand recall. It helps keep your product fresh in the consumer’s mind long after they’ve left the store.
Building Engagement Through Unique Collectibles
Customized figures can create a deeper connection with customers.
By connecting a product with a customer, you’re not only selling an item; you’re forming a relationship.
They can be custom action figures that represent the brand’s personality and values.
This personal touch encourages more consumer interaction with the brand.
Whether through social media interactions or by attending brand events, consumers feel more connected.
These numbers can be transformed into collectible figures for limited-time events or holidays or for events like Comic-Con.
Limited-edition boxes for these events not only make the items more collectible but also raise their value.
Collectors thrive on the excitement of owning rare and exclusive items.
This means for brands that they have an opportunity to leverage this passion with truly one-of-a-kind, exhilarating custom figures.
Process of Creating a Custom Figure
Initial Concept and Planning
You want a custom figure, right, so you can make some art.
First things first: it’s all about the plan.
You start by drawing the prototype. This is the blueprint. It’s like if you build anything, you have to look at it on paper first.
You can also do a sketch with the different views so you really get a feel for the figure’s appearance. This helps articulate your vision effectively. When you’re creating a custom figure, the drawing is your best friend.
Well, this drawing guides every other step. It’s the roadmap.
If you skip or rush the process, you’ll end up with a figure that doesn’t suit your vision.
Don’t be in a hurry—you don’t want to be disappointed. So take your time here. Nail every detail, from pose to expression.
You know how artists say they can see the image in their minds? That’s what you need here—a simple picture that you can follow.
Trust me, this step will save you tons of headaches later.
Sculpting the Prototype
Now, onto the juicy part: sculpting. This is where the magic happens.
At 86fashion, this process takes two weeks. You start off with a simple form. It’s like sculpting a lump of clay until it’s a person.
You try to get the general body shape down. This can take up to 80% of your time, but it’s worth every second. You’ve got to be patient and detail-oriented, like a sculptor chipping away at marble.
Once you have that basic shape, it’s time for the finer details. This is where the figure comes to life.
Those eyes, nose, and mouth are critical. Spend time here because these features give the figure its lifelike expression. If you mess up the face, the whole figure can look off. So go slow; don’t rush that.
One pro tip: sometimes it’s easier to take the arms off and work on them separately. You might even attach them later to keep your focus simple. That way, you can focus on those little details without the rest of the figure distracting you.
Client Approval
After you sculpt, you send the prototype to the client for approval. This is a big step. It’s “Hey, is this what you had in mind?
If you’ve been true to your preliminary sketches, it shouldn’t be anything new. There are times clients want things changed. Be willing to adjust things. This feedback is gold. It’s the client’s vision, after all, and you want them to be over the moon with the result.
What makes the step important?
The answer to that is, well, it’s about being satisfied. You want your client to be happy. Their input can also make the figure even better. They may catch small things you missed. So listen carefully; tweak that stuff. You’re going to think of it as a team effort, even if you’re doing all of the hands-on work.
Techniques and Final Touches
Lastly, let’s discuss techniques. Making a personalized figure is something of an art, and there’s a slew of tricks to doing it correctly. You may feel like a wizard, waving your tools and bringing your figure to life.
Techniques are different from artist to artist. Some prefer working with clay; others opt for digital sculpting equipment. It’s all about what works for you.
Remember, every little detail counts. The texture of the clothing, the lines of muscles, even the way the hair flows.
Those small touches make a big difference. It’s like when you’re painting a picture; it’s the little strokes that make it beautiful.
So don’t skip this step. Take your time. Make sure that every detail is correct. This is what separates a good figure from a great one.
Examples of Successful Custom Figures in Branding
Gianni Versace and the Medusa Icon
When you think of Gianni Versace, the Medusa head probably pops into your head.
Why Medusa? It’s not a whimsy choice, by any means. Gianni Versace chose Medusa due to her legendary allure and mesmerizing power. People fell in love with her; they couldn’t help it. This was not only a choice of aesthetics but also tapped into a deeper mythological narrative that was very compelling to people.
In Greek mythology, Medusa embodies power and transformation. This all fits with the Versace brand, which is known for its luxury and ostentation.
Imagine crafting a unique figure for your brand that conjures that much feeling and association with your audience. That’s the gold standard in branding.
Custom figure design is more than just crafting a nice logo. It’s about taking that story and making that piece of art that relates to someone on a higher level.
Tiffany & Co.’s Iconic Blue
Now tell me about Tiffany & Co.
You know that beautiful blue everybody knows about? It’s called Tiffany Blue, not just any robin’s egg blue.
Tiffany’s created such a strong brand identity that their custom color became iconic. This wasn’t an overnight success; it took years of steady branding and quality.
Tiffany Blue isn’t just any old asset color—it’s so much more. It’s the brand’s secret handshake, instantly recognizable and widely admired.
Imagine if your brand could develop a unique color. It might just become a core component of your brand identity!
Custom figures in branding, such as colors and logos, give a brand a unique brand aura. This unique identity is what separates you from the competition.
Mercedes-Benz and the Silver Star
Mercedes-Benz has a different take with its logo. You may view their emblem in monochrome; it often sparkles in silver. The three-pointed star represents Mercedes-Benz’s ambition to dominate land, sea, and air. It’s a strong symbol that means accuracy and strong execution.
Imagine being able to design a custom figure for your brand that embodies your core values and mission. How would working with that change the way people saw your brand?
A custom figure, if designed well, can powerfully communicate what you want your brand to say. It does it all really… without saying a word. It’s a visual shorthand for your brand’s identity and aspirations.
The Art of Custom Figures: MOQ Challenges
The creation of these mirroring characters isn’t simply a matter of design.
One of the roadblocks you may encounter is the MOQ or Minimum Order Quantity.
This varies from manufacturer to manufacturer but ranges from 500 to 1,000 pieces per design.
It’s a big number, but it’s also a critical step to making sure your branding is consistent and high quality.
If you have custom figures, such as a logo or specific product design, you will want to understand the production process.
This knowledge will allow you to execute your vision effectively.
It helps you plan your budget, manage resources, and ensure that your brand maintains its quality standards.
Louis Vuitton’s Simple Yet Effective Monogram
Louis Vuitton keeps it simple with its logo: a V on top of an L. Both letters are usually black, giving it a classic, clean style.
That simplicity is a hallmark of luxury brands, which often eschew ostentatious design.
By opting for a very basic custom figure, Louis Vuitton has come up with a logo that’s instantly recognizable and easy to remember.
It’s a reminder that sometimes less is more.
When you set out to create custom figures for your brand, you need to think about how simplicity can serve you well.
This is a simple design that packs a lot of wallop. It makes your audience remember and engage with your brand more easily.
Gucci’s Serif Font and Timeless Appeal
One example of a brand that keeps its logo simple is Gucci, the Italian fashion powerhouse.
The brand name is spelled out in black serif font, suggesting refinement and classic style. That choice reflects Gucci’s attention to quality and elegance.
When you craft a figure that’s made just for your brand, consider how the font you select will affect the perception of your brand.
A well-chosen font can be professional, creative, or even playful, depending on your brand’s personality. It’s a very important part of custom figure design that shouldn’t be ignored.
Guerlain and the Elegance of Script
The famous perfume brand Guerlain uses a script font for its logo. This choice adds a touch of elegance and sophistication, perfectly aligning with the brand’s luxurious image.
A script font will communicate a history of artistry. It’s a great option for brands with a story to tell.
When designing custom figures, consider how different font styles enrich your brand’s narrative. It’s not just about picking a pretty font; it’s about choosing one that reflects your brand’s values and personality.
Cartier’s Distinctive Circular Logo
Another successful custom figure design is Cartier’s circular logo, with its white border and red dots.
The use of red and white provides a striking contrast that makes the logo pop. This design choice showcases Cartier’s daring and intrepid nature, as well as its elegance, thanks to the circular shape.
When you create custom figures, think about how the shapes and colors can come together. This combination will help you build a cohesive, memorable brand identity.
It’s different for everyone, and it’s all about finding that sweet spot that works for your audience.
Custom Figures vs. Standard Mascots
Custom Figures: A World of Creativity
When you open the custom figures door, it’s like opening a treasure chest.
Custom figures set themselves apart from generic mascots by defying a formulaic design approach. They also allow you to mix and match themes and genres in creative ways.
Imagine a figure that combines retro sci-fi, medieval fantasy, and western elements all in one. It’s like a mini-universe in your hands!
This creative freedom lends itself to designers to create pieces that are not only toys but art. Custom figures can display a unique aesthetic or style.
For example, they can mimic the specific production design of a Wes Anderson movie. This makes them not only aesthetically pleasing but also a great fit for fans of that style.
Custom figures are also built to last, unlike their standard mascot counterparts. With elements such as faux furs and premium fabrics, these figures are made for years of play and display.
This means you get a piece that doesn’t just look good on the rack; it stays nice over time.
Plus, they’re more expressive, encapsulating the personality of the original inspiration. This adds a layer of depth, making them more than just static objects.
They turn into companions of your fantasy trip, stories within stories, waiting for you to choose them by their specific faces.
The Interactive Experience
Custom figures aren’t just static pieces; they have the potential to come alive.
Many of them are meant to be played with, so they have movement and even sound. This interactivity brings a whole new dimension, making it possible to physically get in touch with your favorite characters.
It’s basically a little show inside your living room.
For some collectors, it means getting a piece that’s more than a visual feast.
It’s about the experience; it’s about the connection you build with the character as it moves and interacts with you.
Custom figures can be made to be more collectible and distinct. Each one can shine in its own way with a unique personality and features to make it a valued piece in any collection.
That’s especially true if you serve fans of niche genres or themes.
Since 2000, Jamie Follis (aka Sillof) has gained notoriety for his mash-ups of characters. He blends them masterfully into various eras, genres, and themes. Ninety percent of his work focuses on creating custom figures.
This creates a colorful crowd of collectible art seekers.
A Personal Connection
Finally, the biggest benefit custom figures have over stock mascots is the personal vibe they provide.
They aren’t mass-produced items that everyone has; they are unique creations that reflect individual tastes and preferences.
Custom figures allow fans to physically interact with their favorite characters. Whether it’s a longstanding series character or a new design, the sky’s the limit!
It’s a tactile way to show fandom and creativity, making a humble figure a treasured reminder of time well spent.
Materials and Styles in Custom Figure Design
Understanding Material Choices
Once you get into custom figure design, the materials make the difference.
First of all, plastics. They’re still quite common because of their flexibility and ease of use. Materials such as ABS (Acrylonitrile Butadiene Styrene) and PVC (Polyvinyl Chloride) are common choices. ABS is quite robust and will accept elaborate detail. PVC is softer and more flexible, making it ideal for intricate designs.
Check out resin, for example! It is well-regarded for its fine detail, but it can be a little more delicate.
Next, some folks use mixed media, combining fabric, metal, and wood. For example, a fabric cape or a metal sword can really make your figure stand out.
The real fun starts when you layer various materials to add depth and realism.
Let Jamie Follis light that flame of inspiration for you! His figures seamlessly blend styles and ages, which will charm you.
Exploring Styles and Themes
Styling your figure is an act of creative expression.
You mentioned that you can take inspiration from other genres, such as sci-fi, fantasy, or historical themes.
Consider the context and world your figure inhabits—this can help inform your design decisions.
When you make a sci-fi bounty hunter, for instance, consider placing it in the future. A metallic sheen and LED lights will help your character pop!
One tip that I like to use is to begin with a character theme.
Over the years, I would start with a bounty hunter character a lot when I was working out an idea for a line. This method enables you to create a unified collection based on a single theme.
Remember that style isn’t only about the figure but about where it’s represented. A good figurine often needs an environment, usually stuff not in MakeHuman software. You can add things like sand, rocks, or even small props to make your figure seem like it has a setting.
Techniques for Detailing and Finishing
Detailing is where your figure comes to life.
Techniques such as speckling and dry brushing can create depth and dimension on your figure.
Speckling is where you flick your brush to create tiny dots that mimic dirt or texture. Dry brushing is useful for picking out raised areas, providing contrast to your work.
Both methods can add an incredible level of detail that makes your figure look more realistic.
Cleanup is another important step in completing your figure.
Sanding, filing, deburring, and other cleanup methods are common using an X-acto knife, file, and sandpaper. These tools smooth out any rough edges or imperfections in your design.
Once you have that, you might select a painting technique. Airbrushing will give a smooth look, while hand painting lets you control small details.
Use references for your characters to make them more like yourself and to show expressions. For ideas of what a younger Klaus would look like, study photographs of a young Robert Sheehan or Emmy Raver-Lampman.
Tools and Software for Precision
For those who enjoy adding tech into their design process, software such as Ultimaker Cura can enhance the experience.
It’s especially good for 3D printing to get exact control over the design before printing. You can modify the dimensions and layer thickness to align with your vision.
Play around with various infill patterns to achieve the ideal figure.
Collaboration with Design Teams for Custom Figures
Understanding Internal and External Design Collaboration
When we are building custom figures, collaboration is key. Let’s talk about the two main types: internal and external.
Internal collaboration is about communicating within your team. It’s really about exchanging ideas and insights in an environment where everybody deeply understands the project.
It’s like when you and your team are in the same place, sharing your insights and decisions in real time. Platforms such as Figma and Adobe XD thrive in this space. They enable everyone to easily produce and publish design assets, no matter where in the world they may be.
Collaboration from outside your organization brings new insights you may not have considered before.
Buddying up with freelance designers or other companies can inspire fresh ideas.
It allows you to think outside your traditional way of doing things, which gives diversity to your project.
A good tip here is to hold regular critique sessions, just like a UX design team might do.
This is where everybody gets to see each other’s work, share opinions, and brainstorm new ideas to make it better.
It’s a brainstorming party, where no voice is too small and no idea is too wild.
Experimenting with Design Approaches
We’re all about trying new things here. Our team really enjoys exploring new design techniques, and the best part is they’re timeboxed and focused on the outcomes.
That means if something doesn’t work out, we may have only lost 30 minutes to an hour. It’s this freedom to experiment that drives our creativity.
It allows us to discover new solutions that we may otherwise not have seen. Trust me, those little experiments often lead to some pretty big breakthroughs.
For instance, in UX/UI design, user testing feedback can be worth its weight in gold. It allows us to constantly tweak our interfaces and improve them for the user.
Say you’re designing a new custom figure, and you do a brief survey or usability study. These insights could lead to a completely new direction for your design: a more user-friendly, more appealing design.
Leveraging Research and Analysis Techniques
Getting serious about figure design involves getting into the details through research, practice, and analysis.
There are lots of techniques to collect insights. Some of the most popular ones are user interviews, surveys, prototyping, usability testing, and experience mapping.
Those tools show what users really want and need. Knowing this is critical if you want to create designs that continually resonate.
Think about it this way: when you’re creating a custom figure, you’re not just designing something that looks cool; you’re crafting an experience.
To do that, you need to know your audience inside out. That’s where these research techniques come in.
They deliver important data and insights to you. This enables you to make informed decisions and create designs that resonate with your audience on a profound level.
Cross-Functional Pairing for Enhanced Outcomes
There is clear magic in a cross-functional pairing factor. Valerie, our developer, and Christopher, our designer, swear by it.
We’ve discovered that 80% of the time, pairing leads to better outcomes. Imagine two sets of eyes focused on a problem. Each duo brings specialized knowledge and insight to the conversation.
This kind of pairing elevates the quality of the end product. It also speeds up the design process by effectively merging skills and ideas to solve problems faster.
If you’re doing custom figures, try to partner up with someone from another discipline. It could be a developer with a designer or a marketer with a product manager.
The key is blending various skill sets and perspectives to come up with something completely different and impactful.
When you work with others, you discover problems before they become problems. Together, you’ll be able to brainstorm creative solutions and bring your designs to life in ways you may not be able to achieve on your own.
Conclusion
Creating custom figures gives your brand a voice of its own.
You animate your concepts, allowing an audience to recall and relate to your organization.
Those figures cut through the clutter and showcase your brand’s personality and values.
You don’t just make a product; you create a story that lingers.
Now it’s your turn to dive in.
Collaborate with designers, describe what you’re looking for, and see your bespoke figure become a reality.
You’ll watch the magic work as a simple idea becomes something clear and compelling.
Get out there and jump in with both feet and start designing custom figures.
It’s not just about being different; it’s about making a memorable impact that lingers.
You’re ready to start your journey into custom figure design.
Contact a creative team today!
They’ll even work with you to ensure a design that will really speak to your audience and help you form the future of your brand.
Frequently Asked Questions
What is the purpose of custom figures in branding?
Custom figures create a unique, memorable brand presence. They assist in distinguishing your brand and improving brand recall. By embodying brand values, they connect emotionally with the audience.
How do custom figures benefit brand identity?
They reinforce brand identity by visually communicating brand value and personality. You can use custom figures to give a uniform voice to each marketing channel, allowing your audience to instantly identify and relate to your brand.
How are custom figures used in marketing?
Custom figures engage audiences through storytelling and interactive content. They are utilized in ads, social media posts, and events to grab attention and communicate brand messages with impact.
What is the process of creating a custom figure?
This means thinking up a design, choosing material, and working with a design team. This process ensures that the figure aligns with brand values and appeals to the target audience.
Can you give examples of successful custom figures in branding?
Sure, brands like Michelin and M&M’s have iconic custom figures. These numbers boost brand awareness and consumer engagement, illustrating how effective character design can fuel brand growth.
How do custom figures differ from standard mascots?
While the standard mascots are generic, custom figures can be tailored to embody brand values and identity. Custom figures provide a distinct branding element that helps create connection and differentiation.
What materials and styles are used in custom figure design?
Depending on the figure’s purpose, designers use materials like plastic, vinyl, and fabric. Styles range from realistic to cartoonish, depending on brand personality and target customers.